WEBINAR: Application of the concept of Gamification in the Customer Relationship Management System (CRM)
Computational Intelligence Society Argentina Games Technical Committee are pleased to announce a webinar by the Ing. Juan Eligio Tiñini Quispe.
The live broadcast took place on September 8, from 11 a.m. to 12 a.m. (GMT-3) and was open to the entire community. From VGGE we invite you to participate in it, as well as the dissemination of the event to those who consider themselves interested in researching Gamification technology integrated into companies.
The start of the webinar was warned through our social networks (Facebook, Twitter) as well as on our official site.
On Gamification technology
"Gamification" is an Anglicism derived from the term gamification. It consists of applying mechanics and game dynamics in business environments in search of previously established objectives.
Gamification in CRM (Customer Relationship Management) systems proposes to improve the processes and methods used to date by companies, turning outdated and well-known systems into more dynamic and fun systems to increase the commitment, collaboration and competitiveness of the company. The components of a gamified system (e.g. medals, points, coins, leaderboard and levels) can be viewed in a single system generating intrinsic and extrinsic motivation.
The research being carried out looks for the factors that contribute to the success and/or failure of a gamification system for companies. To date, innovative alternatives are seen, but in the future it will be necessary to incorporate this new tool into different business systems.
Industry giants engaged in technological solutions in the market such as SAP- Rapid Deployment Solution, Microsoft Dynamics CRM 365, and IBM BLUEMIX are shifting their legacy systems to more dynamic systems. The rules changed were SALESFORCE + FOURSQUARE and ARKHÉ by BITOON, implementing game design in their systems.
For companies to see this system at very low cost, OPEN SOURCE is chosen, this case study elaborates the first implementation of the CRM system with ZURMOCRM in MAJOTA INDUSTRIAS in its early stages.
The main reason for the success of gamification applied to CRM is that it is effective in reducing the resiliency that is generated at the time of implementation of such a system. In addition, the system provides information about users that allows to direct future motivational and adaptation efforts of the system. A
bout the Ing. Juan Eligio Tiñini Quispe